Our Journey

"From a simple idea to a startup receiving its first funding"

Journey Story

Pawon Mak Nok is one of the startups that received funding in the VESSEL program, mentored by SEBI (Startup and Business Incubator) under Universitas Muhammadiyah Yogyakarta in 2024.

Achievements

• The program lasted for 5 months from January to May
• Completed challenges such as BMC, Value Proposition Canvas, TAM SAM SOM
• Developed positioning map and business strategy
• Started B2B marketing at Hamzah Souvenir Store
• Participated in a Thematic Exhibition at Yogyakarta International Airport (YIA)

Milestones

Successfully developed the startup by starting B2B marketing and expanding to YIA

"One of thousands of student startups to pass the national level"

Journey Story

Pawon Mak Nok is one of the student startups from Universitas Muhammadiyah Yogyakarta that passed the National level of the P2MW funding program, organized by the Directorate of Learning and Student Affairs (Belmawa), Directorate General of Higher Education, Ministry of Education and Culture.

Achievements

• Program designed to strengthen university entrepreneurial ecosystem
• Lasted for 6 months from July to December
• Created thank you cards and reusable bags for customer relationship
• Built branding through social media
• Participated in several national events

Milestones

Successfully strengthened branding and customer relationship at the national level

"Introducing traditional wedang to the international stage"

Journey Story

ICCS (International Conference of Community Services) is a program held in June by Universitas Muhammadiyah Yogyakarta as part of the P2MW agenda for 2 days.

Achievements

• Sold 3 wedang drink variants: seruni, uwuh, and tepis
• Provided various packaging: plastic and woven bamboo
• Served ready-to-drink wedang, both hot and cold
• Interacted with international participants
• Introduced Indonesian traditional drink culture

Milestones

Successfully increased sales and broader brand awareness especially among youth

"With XL Axiata, helping female students pave the way to become future leaders"

Journey Story

Pawon Mak Nok was one of the startups invited to participate in the SISTERNET GOES TO CAMPUS event held by XL Axiata in December.

Achievements

• Bazaar held at UMY Sportarium
• Program aimed to support female students in becoming Future Leaders
• Provided 3 wedang variants in plastic and woven bamboo packaging
• Served ready-to-drink wedang hot and cold
• Networked with participants from various regions

Milestones

Successfully expanded brand awareness outside campus with participants from national level

"A prestigious national stage resulting in 3 simultaneous awards"

Journey Story

Pawon Mak Nok participated in Dahlan Muda Expo, an annual prestigious event showcasing student entrepreneurial innovations from universities across the nation.

Achievements

• Joined a 2-day bazaar
• Presented 3 wedang variants in various packaging
• Competed with the best startups across Indonesia
• Presented innovation and business model
• Assessed by professional judges

Milestones

Recognized as a top startup with 3 awards at once

"Showcasing the richness of Indonesian spices to international academics"

Journey Story

In June 2025, Pawon Mak Nok had the opportunity to serve traditional Yogyakarta beverages to welcome guest professors from Hiroshima Sudho University at UMY.

Achievements

• Served seruni, uwuh, and tepis wedang drinks
• Prepared aroma testers to prove spice quality
• Explained the hygienic oven-drying process
• Cultural exchange with Japanese academics
• Introduced the philosophy of Indonesian traditional drinks

Milestones

Successfully introduced Indonesia’s cultural richness through traditional drinks to international academics

"Inspiring students with a journey from B2C to B2B"

Journey Story

Pawon Mak Nok introduced its products and participated in the AGRIBUMY FEST, which was broadcast live through the Instagram of UMY Agribusiness Department.

Achievements

• Event held at F5 Building Stone Garden, UMY
• Live streamed via Agribusiness Department's Instagram
• Shared startup growth stories
• Explained the transition from B2C to B2B
• Inspired students through experience sharing

Milestones

Successfully inspired students and shared business expansion experiences

"Becoming the youngest CEO to pass the provincial business incubation program"

Journey Story

Pawon Mak Nok successfully passed various stages from administrative selection, interviews, stage 1, and is now in stage 2 of the provincial business incubation held by the Cooperatives Department of DIY Province.

Achievements

• Passed the administrative document selection
• Successfully passed the interview stage
• Made it to the Top 35 with the youngest CEO
• Mentored by the SATOE ASA team
• Completed various business challenges

Milestones

Successfully developed business plans, SOPs, reseller partners, B2B networks, and increased e-commerce sales